The Editable Launch Checklist
that actually gets you to done✓
Stop launching with your fingers crossed hoping you didn't miss anything.
This is the launch checklist we've used with clients now yours to customize, replicate, and use for every single launch.
What You're Getting
This isn't a vague "plan your launch" guide. It's a complete, step-by-step checklist covering every phase of your launch—from validating your offer to post-launch optimization.
Inside the Checklist:
✓ Pre-launch foundation — Validate your offer, set pricing, and build your timeline
✓ Lead magnet creation — Choose the right format and create something people actually want
✓ Opt-in page setup — Build a high-converting page that captures emails
✓ Email nurture sequence — 7 emails designed to warm up your audience and drive sales
✓ Sales page structure — Every section you need to convert visitors into buyers
✓ Checkout and payment setup — Reduce friction and get people to complete their purchase
✓ Course content creation — Structure your course so it's clear, actionable, and easy to deliver
✓ Launch strategy — Evergreen, open/close, or hybrid—pick what works for you
✓ Traffic and promotion — Organic and paid strategies to get eyes on your offer
✓ Tracking and optimization — Metrics to watch and how to improve your funnel after launch
✓ Post-launch — What to do after your first sale to keep momentum going
Every phase. Every step. Nothing left to chance.
Course Structure
Choose course name
Create course outline with logical modules
Break modules into subtopics and implementation steps
Plan delivery methods (video/worksheets/live/mixed)
Script modules using framework and audience keywords
Develop worksheets and bonuses
Tech Setup
Select course hosting platform
Set up email marketing platform
Determine pricing structure
Lead Magnet Creation
Title clearly states transformation
Addresses audience awareness stage
Delivers quick win or immediate value
Introduces your unique mechanism
Includes soft CTA to course
Opt-In Page Setup
Write headline matching lead magnet promise
Write subheadline explaining what they get
Create 3-5 benefit-driven bullets
Set form to name + email only
Write benefit-driven CTA button text
Remove navigation/exit links
Test mobile responsiveness
Add social proof
... and more in the editable file.
It's Fully Editable
Time-Saving Shortcut
It Works Solo or With a Team
It's Been Tested on Real Launches
Why You Need This
Because launching without a plan is chaos. This checklist removes the guesswork. You know exactly what to do, when to do it, and what comes next.
Build it once. Customize it for your offer. Replicate it every time you launch something new.
Choose your format
Option 1: Notion Template
Perfect if you:
◘ Love toggles, databases, and keeping everything in one workspace
◘ Want to track multiple launches in one place
◘ Like being able to collapse sections and stay organized
Option 2: Google Doc Checklist
Perfect if you:
◘ Want something simple you can print, share, or duplicate
◘ Prefer a straightforward checklist without extra features
◘ Don't use Notion and want a no-fuss option
How to use it
Step 1: Download It
Step 2: Customize It
Step 3: Work Through It
Step 4: Replicate It
Adjust tasks to fit your launch, add deadlines, & remove what doesn't apply. Make it yours!
Check things off as you go and stay on track. Launch with confidence knowing you didn't miss anything.
Build Sales Page
Headline & Hook
Problem Section
Solution Section
Transformation Section
What's Included
Proof
Objection Handling
Guarantee
Price & Value
CTA
Email Nurture Sequence
Email 1: Deliver Lead Magnet
Set to send immediately after opt-in
Deliver lead magnet/access link
Include one quick tip
Email 2: Build Belief (Day 2)
Address #1 objection
Share story to shift belief
Reinforce your mechanism
Email 3: Share Proof (Day 3)
Tell transformation story
Show what's possible
Introduce mechanism naturally
Email 4: Challenge Limiting Belief (Day 4)
Identify belief keeping them stuck
Reframe with logic or data
Position course as alternative
Email 5: Introduce Course (Day 5)
Explain unique mechanism
Bridge free content to paid course
Link to sales page (soft intro)
... and more in the editable file.
Who This Is For
✓ Coaches and course creators launching their first (or fifth) course
✓ Service providers packaging their expertise into a digital product
✓ Entrepreneurs who are tired of chaotic launches and want a system
✓ Solo business owners who need to stay organized without a team
✓ Anyone who's ever launched something and thought, "There has to be a better way"
Hello
Cali
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